How We Rebuilt the Malibu Half Marathon & 5K
Hi, my name is Erica and in 2015 I became the Race Director of this incredible event, the Malibu Half Marathon & 5K. At that time the event had been around for six years, but it had never been able to realize its full potential. Although the course, along the ocean’s iconic Pacific Coast Highway is among the most scenic routes in California, the runners' experience, marketing, and relationship with the local community had been overlooked. With the help of David MacVittie and