2XU and Motiv sports announce multi-year partnership to power performance across iconic running events.
- May 22, 2025
- 2 min read
Performance brand 2XU and event organiser Motiv Sports today announce a new three-year partnership, bringing together two organisations united by a shared belief in movement, community, and the transformative power of performance.
Commencing with the 2025 season, 2XU will become the Exclusive Compression Technology Partner across Motiv’s acclaimed portfolio of races, including the Long Beach Marathon, Bay to Breakers, and the Vancouver Sun Run. This partnership will connect 2XU with over 150,000 participants annually, creating meaningful brand moments across North America’s most iconic start lines.
“This partnership is about more than visibility,” said Harry Markl, Chairman of 2XU. “It’s about being present where performance happens, in the rhythm of everyday runners, at the heart of local race communities, and through product that earns its place, mile after mile. As the world’s most advanced compression brand, we’re proud to be recognised as the exclusive compression partner across these events, but our commitment to the run community extends far beyond. From training layers to race day kits and recovery essentials, our product system is designed to support runners across their entire journey.”
As part of the partnership, athletes will have the exclusive opportunity to purchase the “2XU Long Run Tee” during event registration. Designed for race day and every day after, the Long Run Tee offers superior comfort, performance, and longevity, making it a more sustainable choice than traditional giveaway shirts. Built to go the distance, it’s a tee meant for the long run, in every sense.
Onsite and online, 2XU will also provide education around the benefits of compression and showcase its full performance range, with a focused lens on running. From expo activations to integrated campaigns, the brand will support runners with gear and guidance at every touchpoint.
Motiv Sports’ Phyllis Blanchard added:
“2XU understands what it means to back athletes, not just through words but through design, detail, and credibility. Their presence will enhance the participant experience at every level, and we’re excited to see what we can create together.”
This partnership signals a shared ambition: to champion movement, support performance, and create moments that last beyond the finish line–while making sustainability a core part of the journey.
About 2XU
Founded in Melbourne in 2005, 2XU (Two Times You) exists to multiply human performance through technically advanced apparel engineered for training, racing and recovery. Worn by elite athletes, national sporting bodies and everyday runners alike, 2XU is trusted to perform when it matters most.
About Motiv Sports
Motiv Sports is a leading organiser of mass-participation endurance events across North America. From San Francisco’s Bay to Breakers to the Vancouver Sun Run, Motiv brings people together through world-class experiences rooted in the joy of movement.
What stands out in this partnership is how it’s built around more than just branding — combining a performance apparel company like 2XU with an event organizer like Motiv Sports creates real value for runners on the ground. Being present at races, providing gear, and educating participants about performance and recovery makes the experience more complete, not just commercial . It also shows how community, consistency, and support systems can elevate both individual performance and the overall event atmosphere. That same idea of how environment and engagement influence outcomes also connects, in a broader sense, to discussions like https://www.gulbene.lv/lv/jaunums/martins-lauva-un-latvijas-basketbola-atbalsta-partneriba-klust-par-gulbenes-buki-basketbola-komandas-atbalstitaju where awareness and context shape results in a completely different field.
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